I was inspired by a TED talk that shared a model for how great leaders inspire action. Basically, what it came down to was being clear about the “why” of what they do (versus the what). The talk was about branding, and because it shifted the focus from the external to the internal, I knew that intuition plays an important role.
The concept is that understanding WHY you do what you do (create a product, provide a service), and therefore being able to communicate that, will attract buyers who believe in the same WHY. A deeper connection than the product itself is created. Prosperity is a direct result of that deep inner knowing and your ability to connect with it in others.
In the talk, Dr. Martin Luther King was given as an example. King said, “I have a dream”, not “I have a plan.” So, it’s about inspiring people by making sure they know your WHY.
TOMS shoes is another example that comes to mind. This company originated from a trip to Argentina when the social entrepreneur (and Conscious Changemaker), Blake Mycoskie, saw poor children running around the streets without shoes and intuitively knew that he had to do something to help. TOMS was created to fulfill that desire. TOMS donates one new pair of shoes to children in need for every pair sold.
The business started with the WHY, has a great story, and people who buy TOMS shoes are not only purchasing its product, but also its WHY. They are more than customers. They are supporters. As a result, this business has seen notable success and shared prosperity.
The question is, how do you really get clear about your WHY? The answer to this question can be the missing link to your ability to “allow” intuitive prosperity in business.
Napoleon Hill, of Think and Grow Rich fame, writes about desire (wanting something so much it becomes an inspired, healthy obsession) and the sixth sense (subconscious Creative Imagination). Can you imagine how powerful the results would be if you could use your sixth sense to clarify the WHY, then tap into the fuel of your desire to implement steps to experience prosperity?
Answering the WHY, clarifying your purpose, and using the power of your intuition are powerfully interconnected. While it’s about reaching within to find authentic answers, sometimes it takes some help from outside sources to get there.
That’s where a professional intuitive can add value. As a Personal and Professional Intuitive, and founder of The Intuitive Life (2004), I invite you to watch the TED talk, read the TOMS story, and start thinking about your own WHY. I inspire Conscious Changemakers to increase intuitive prosperity in business by going deeper into their “WHY” through personal and business consultations, personalized Intuitive Mentor Programs and the Intuitive Prospecting Program.
Contact Cheryl Brewster to champion you as a Conscious Changemaker or entrepreneur in your business.
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